European leader in the production of men’s items in merino wool, the company was born in 1987 thanks to Burnella Gori. A professional with decades of experience in the industry, Gori leads the company today together with her children, Francesco, who operates international marketing and Enrico, the collections designer. It is therefore a family business which employs approximately fifteen members of staff, and which has succeeded to take a firm hold of the international markets for production of men’s casual wear, classic while elegant, for everyday wear.
1997 saw the page turn to the second phase of the company’s story, with its exploration of the Northern European markets and the introduction of women’s knitwear for a medium-high target market, while from 2000 the company settled all of its investments in the specialisation of items in merino wool, in all degrees of fineness, especially fine and superfine (22.214.171.124). However, in 2009 Brunella Gori created a significant ladies’ formal wear collection aimed at the Japanese market in order to break through the Japanese market.
The collection is to be distributed through the colossal company, Muji. Production, completely Made in Italy, takes place under the private label, destined for mass distribution, particularly in Europe, both the with home brand Brunella Gori, for retail, and the USA: In the past, what characterised the company was its in-depth knowledge of the product and its flexibility, essential to perceive changes in the market in time, thanks especially to the company founder. Products are released in two sample books each year, sold across the showrooms of London and New York
“My mother is incredible,” commented son, Francesco, “thanks to her experience, she knows how to foresee, at least a year in advance, what will happen and what won’t, which clients with increase their requests, which requests will fall, and which will be the best markets to invest in.
“I have lived among the knitwear factories since I was young,” he remembers, “learning step by step the productive process in each phase, from weaving to washing and sewing: the complete cycle”.